A Revolution to Chipotle's Digital Business
On November 18, 2025, Forbes published an article informing everyone about the changes Chipotle 's President and Chief Strategy and Technology Officer Curt Garner wishes to make for the company. As it had stood, albeit small, .05% of all online sales were still having fax orders, which you never were able to get a confirmation that Chipotle even received said order, and you had to still go in and pay for it after standing in line, as if you were going in to sit and eat. Garner made online sales go from 5% of total revenue in 2015, when he was the first Chief Information Officer, to 35% in 2024, mostly in part thanks to the app he released for Chipotle in 2017. By 2025, they have launched more programs, like their rewards program, and more recently, their AI program called "Avo Cado." Currently, the AI program is only in its beta stage, and is only being used for corporate tasks, mainly human resources. Chipotle has 6 dist...